Employment


Marketing/Communications Manager

Marketing/Communications Manager

JOB DESCRIPTION

Summary: Manages and coordinates integrated marketing activities in collaboration with a cross functional team; develops and executes marketing programs and events, public relations, external and internal communications initiatives, and production of marketing materials.

Essential Functions

  • Develops and implements strategic marketing plans for the organization and each of its programs in concert with the Director of Development and program staff.
  • Manages the creation and implementation of an organization-wide communications plan.
  • Assists with development and maintenance of consistent corporate image and value story messages in all marketing and promotional materials.
  • Partners with internal cross functional team to ensure integrated marketing communications activities including collateral, digital marketing, direct mail public relations and events.
  • Designs and manages email communications using the MailChimp platform for quarterly donor communication, events, and fundraising campaigns.
  • Designs and manages a calendar of impact/success story content for organization’s social media platforms.
  • Designs and works with external design resources (graphic designers, videographers etc.) to create marketing materials for programs, events, and fundraising campaigns.
  • Oversees update of organization website content to ensure web content is on-strategy, consistent with corporate identity guidelines, and regularly updated.
  • Assists with the writing of thought leadership articles and reports.
  • Prepares quarterly marketing and PR updates for the board.
  • Works with the Director of Development to plan and manage all fundraising and special events for the organization.
  • Assists in the identification, cultivation and solicitation of corporations as part of the organization’s corporate partnership program.
  • Helps develop and manage corporate engagement opportunities (volunteer events, presentations, etc.).
  • Write press releases and develops local media relationships.
  • Oversees tradeshow and/or seminar participation.
  • Stays informed and educated about the latest trends in marketing and helps evolve and improve HealthMPowers marketing.

Qualifications:

Individual characteristics include:

  • Bachelor’s degree (B.A./B.S.) in related field or equivalent
  • Five-ten years of proven marketing and/or community relations experience; salary will be commensurate with experience
  • Proven ability to communicate effectively and persuasively in writing.
  • Excellent grammatical and spelling skills.
  • Energetic self-starter with a passion for the mission of HealthMPowers and a desire to become a part of a stable and growing organization
  • Creative mindset with an ability to develop innovative yet practical opportunities for community and donor engagement with the organization
  • Demonstration of a broad range of marketing communications project management and execution; collateral, digital marketing, direct mail public relations and events
  • Proven ability to manage priorities, handle multiple projects and meet deadlines
  • Creative, flexible, and innovative team player
  • Ability to work independently and as well as collaborate with of a cross functional team
  • Ability to think strategically and act tactically
  • Ability to direct and recommend cost-effective creative solutions
  • Willingness to engage, learn and grow continuously
  • Excellent oral communication, interpersonal and networking skills
  • Strong analytical and organizational skills
  • Proficiency in professional design software preferred (especially Adobe Creative Suite)
  • Working knowledge of Wordpress and web design best-practices
  • Ease and excitement about working closely with a small team
  • A proven understanding of marketing trends within the nonprofit sector as well as knowledge of existing networks for sharing ideas and best practices in the field

Competencies:  

  • Written Communication–Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

    Design–Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.

    Project Management–Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages marketing activities.

    Teamwork–Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports
    everyone’s efforts to succeed.

    Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.

Physical Demands and Work Environment

• Occasionally required to lift/push/carry items up to 25 pounds

If interested please email your resume and/or cover letter to:
Hillana.McDuffie@healthmpowers.org