HealthMPowers, American Heart Association, and NFL Play 60 launch 25 Million Minutes in 2025 to inspire physical activity among Georgia’s youth
(NORCROSS, GA)– Only 18% of Georgia’s children ages 6 to 7 meet the recommended daily physical activity levels according to the United Health Foundation. In response, HealthMPowers, the American Heart Association, and NFL Play 60 are collaborating for 25 Million Minutes, a statewide initiative to mobilize Georgia’s youth and empower them to work with their schools, early care sites, afterschool programs, and community organizations to encourage children to be active. The goal is for young people across Georgia to collectively achieve 25 Million Minutes of physical activity in 2025, helping to establish lifelong habits and lay the foundation for more movement in youth programs.
“Physical activity is proven to boost mood and improve physical health, and we are so pleased to collaborate with the American Heart Association and NFL Play 60 to inspire Georgians to move more,” said Jennifer L. Owens, President and CEO of HealthMPowers. “To celebrate HealthMPowers’ 25th anniversary, we jumped at the opportunity to collaborate with these groups and unite thousands of families across Georgia to achieve a collective 25 million minutes of movement this year. We want to show that regular physical activity does not have to be expensive, time-consuming, or out of reach.”
By signing the 25 Million Minutes pledge, participants will receive “fit kits” containing items such as a jump rope kit, fitness watches, exercise bands, and game locker. Youth leaders will gain access to training and activation opportunities designed to increase physical activity for themselves and their peers.
“Regular physical activity is one of the most powerful tools we have to improve heart health, mental well-being, and quality of life,” said Shana Scott, Vice President of Community Impact at the American Heart Association, Metro Atlanta. “25 Million Minutes is more than a campaign it’s a celebration of what’s possible when communities come together to prioritize physical activity. Together alongside HealthMPowers and NFL Play 60, we’re inspiring a culture of movement that will have a lasting impact on the health of our youth and future generations.”
HealthMPowers’ Power Up for 30 initiative – the inspiration behind 25 Million Minutes – has positively impacted more than 523,000 students across 916 schools with more than 30,000 educators. Through Power Up for 30, educators and youth leaders are equipped with the tools to integrate an additional 30 minutes of physical activity into the school day. With the help of AHA and NFL Play 60, this campaign expands the impact even further, fostering an active environment that promotes physical health, mental well-being, and academic success.
To learn more and take the 25 Million Minutes pledge visit HealthMPowers.org/25MillionMinutes. Participants can stay connected with updates by following @aha_georgia and @healthmpowers and by following the hashtags #25MillionMinutes and #GetMovingGeorgia.
Photo caption 1 “Fit kits” will be distributed to campaign participants around the state containing items such as a jump rope kit, fitness watches, exercise bands, and a game locker.
Photo caption 2 AHA’s Shana Scott (in red) and HealthMPowers’ Jennifer Owens joined youth volunteers to demonstrate how to use the fit kits as they officially kicked off 25 Million Minutes at a community event in south Atlanta.
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About HealthMPowers
HealthMPowers is a Georgia-based nonprofit organization dedicated to championing healthy habits and transforming the environments where children live, learn, and play. With over two decades of impact, the organization focuses on advancing health equity and reducing childhood obesity, particularly in under-resourced communities across the state.
The American Heart Association (AHA) is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day.